Sedazzari “Littorina” bicicletta , Genova 1938: Nervi Design Museum, Genoa
Credit Saiko: The above picture is licensed under the Creative Commons Attribution-Share Alike 4.0 International license
Sedazzari cycle shop
Luigi Sedazzari sold his cycles from 113 Via Cesarea, Genova (Genoa). Whilst the tube decal makes claim to the firm being established in 1912, the oldest record of his shop I have found dates from 1935 “Annuario Generale D’Italia” describing his business as “Construzioni furgoncini, cicli transporto e cicli . Forniture complete.” (Construction of vans, transport cycles and cycles. Complete supplies). Next door at 107-119, Signore Bardo ran an Automobile supplies shop. Sedazzari finally closed its doors in the 1990s- a sad end to a long established business in the centre of Genoa.
Sedazzari, a bike for everyone
Sedazzari sold a wide range of cycles, from early transport cycles, such as those used by bakers for delivering loaves, through to road racing and Pista bikes in the 1950s and early 60s, continuing in the 1960s, 1970s and 1980s with town bikes, children’s models, city folding bikes and even bikes for boats (manufactured in 2 parts to aid storage). Sedazzari appears to have secured the famous Ideor brand at some point in the 1970s.
Alongside more everyday bikes, Sedazzari continued to make some beautifully finished road bikes. Discover Sedazzari Cicli.
Sedazzari Specialissima bicycles
Top of the road bike range was the specially commissioned Specialissima (Super Leggera) with beautifully crafted chrome lugs, sometimes arabesque in shape. These were often completed with Campagnolo Nuovo and Super Record group sets. Discover the craftsmanship of Telaista (frame builder) , “Mario di Staglieno”. Two separate sources reference his name in connection with Sedazzari and his workshop on “Via M.” -Via Marcello? in Staglieno, Genoa. Several sources, including myself, speculated that possibly this Mario was Mario Peloso di Alessandria. Unless Mario Peloso moved to Genoa in the late 70s, I think on the balance of probability that these were two separate frame builders. More details here. Ponder on the association Sedazzari had with the Italiano Veterani (Italian Veterans race) in the 1970s. Discover the Sedazzari Specialissma bicycles.
Knowledge makes the world a richer place…
About Me
I am bike builder and collector with a particular interest in Italian Road bikes. I am also a keen road cyclist haven ridden the London-Surrey 100 miles and the Eroica Britannia. I am a regular contributor to Velobase. I prefer to focus now on bikes that come with a story and discovering that story through exhaustive research is a passion which I wish to share with like -minded souls!
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Sedazzari vintage bikes 